full transcript

From the Ted Talk by Dame Vivian Hunt: How businesses can serve everyone, not just shareholders

Unscramble the Blue Letters

Next, let's talk about the big E, the ennrneiomvt. Sustainability goals have been wtretin into annual reports all over the wlrod. The goals are very lofty, and very, very long-term, and none of them will be accomplished if they don't have real spets along the way. It's like saying, "I'm going to run a marathon, or a 5k, sometime in the future." No one is going to believe you until they see you get off the couch, start training, pitutng in the miles every single day. CEOs need the same thing. They need ccrneote, achievable, measurable goals, and they need to share the data and progress along the way. Being green is good for the bottom line in the long run, but it requires investments, and those have to be shared.

Open Cloze

Next, let's talk about the big E, the ___________. Sustainability goals have been _______ into annual reports all over the _____. The goals are very lofty, and very, very long-term, and none of them will be accomplished if they don't have real _____ along the way. It's like saying, "I'm going to run a marathon, or a 5k, sometime in the future." No one is going to believe you until they see you get off the couch, start training, _______ in the miles every single day. CEOs need the same thing. They need ________, achievable, measurable goals, and they need to share the data and progress along the way. Being green is good for the bottom line in the long run, but it requires investments, and those have to be shared.

Solution

  1. world
  2. concrete
  3. written
  4. environment
  5. steps
  6. putting

Original Text

Next, let's talk about the big E, the environment. Sustainability goals have been written into annual reports all over the world. The goals are very lofty, and very, very long-term, and none of them will be accomplished if they don't have real steps along the way. It's like saying, "I'm going to run a marathon, or a 5k, sometime in the future." No one is going to believe you until they see you get off the couch, start training, putting in the miles every single day. CEOs need the same thing. They need concrete, achievable, measurable goals, and they need to share the data and progress along the way. Being green is good for the bottom line in the long run, but it requires investments, and those have to be shared.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
kal tire 3
stakeholder capitalism 2
educational charity 2

Important Words

  1. accomplished
  2. achievable
  3. annual
  4. big
  5. bottom
  6. ceos
  7. concrete
  8. couch
  9. data
  10. day
  11. environment
  12. future
  13. goals
  14. good
  15. green
  16. investments
  17. line
  18. lofty
  19. long
  20. marathon
  21. measurable
  22. miles
  23. progress
  24. putting
  25. real
  26. reports
  27. requires
  28. run
  29. share
  30. shared
  31. single
  32. start
  33. steps
  34. sustainability
  35. talk
  36. training
  37. world
  38. written